ZipRecruiter, a leading online employment marketplace, partnered with Incubeta to explore YouTube as a new marketing channel. The goal was to create video assets for a YouTube ad campaign to measure its impact on awareness, consideration, and conversions. Incubeta provided comprehensive video production services, including research, stakeholder interviews, creative concept development, storyboarding, scriptwriting, and sourcing voiceover talent. We produced high-quality, turn-key videos optimized for YouTube, highlighting ZipRecruiter's key features and benefits with a consistent on-brand look. This approach allowed for easy modification, enabling ZipRecruiter to efficiently test and refine its YouTube marketing strategy without the high cost of new video production.