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Incubeta partnered with HBO NOW for their first dynamic campaign. As one of the world’s largest entertainment brands, HBO wanted to improve efficiency, drive awareness and cut time spent on account maintenance. A dynamic creative platform gave HBO the ability to automate the process of adding new titles and align those titles with their audience. By being able to quickly determine which titles were driving subscriptions to the service, they could continually optimize their paid media in the most efficient manner. Overall, the team delivered assets for over 500 dynamic variations the campaign saw a subscription lift due to audience alignment of titles. 

Agency: Incubeta   Role: Visual Design & Art Direction

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