Grad Boutique excels in offering premium florals and custom apparel for university commencements, ensuring each graduation ceremony is unforgettable and stylish. Committed to quality and exceptional service, Grad Boutique approached me to create a contemporary and unique brand identity that stands out from competitors and appeals to college students interested in working at graduation events. With a clear vision of orange as their primary color, I crafted a refined yet engaging color palette and a fresh logo featuring custom modern typography. This identity was then extended to include apparel, collateral, and a website, elevating the brand's overall presence.