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H&R Block
Brand Guidelines
Storyboarding, Design,
Art Direction, Scriptwriting, Voiceover, Music

In partnership with H&R Block, Incubeta was tasked with providing video services to optimize existing content for YouTube. By utilizing H&R Block's existing imagery and video assets, Incubeta created 11 new videos with additional cutdowns and voice over options for a total of 48 video deliverables. In order to optimize for YouTube the team made changes and additions to scripts, pacing, music, and motion graphics. The additional cut downs enabled the team to customize content for YouTube's various ad formats. Additionally, the team was tasked with creating HTML5 banner assets for Spruce– H&R Block's mobile banking app.

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