Incubeta design and media teams were tasked with helping MicroPerfumes' scale revenue and acquire new customers profitably. The challenge was to substantially increase prospecting investment and scale revenue while maintaining overall efficiency. To achieve this goal, Incubeta developed a full funnel strategy that leveraged machine learning and advanced bidding strategies. Additionally, Incubeta implemented a creative strategy to effectively engage users at different stages of the funnel and minimize learning disruptions. The project resulted in an 89% increase in revenue, 78% increase in purchases, and 330% increase in reach.