The objective of the Fanta x Fandom partnership was to create an interactive microsite that would house digital mosaics that contain art pieces aligning with four Fanta flavor stories created by artist influencers. Within the microsite, users all over the world would get the opportunity to participate by creating their own personalized tile art that would contribute to the overall mosaic and experience.
Incubeta first created a user flow that best fit the needs and vision of both Fandom and Fanta before designing and developing a fun and eye-catching responsive microsite celebrating the brand, pop-culture, and scenes that embody the four Fanta flavor stories. Additionally, the team created social videos with provided assets
Role: Visual Design & Art Direction