In partnership with Fandom, Incubeta created a fully responsive microsite for Amazon Prime Video to promote the launch of its new hit television series– The Boys. To reinforce the narrative of the American superhero-drama series, visitors of the site have the opportunity to toggle between two features on why people “LOVE” or “HATE” superheroes. I visualized the content and enhanced the character art with original “doodle” illustrations, adding entertaining and engaging visual elements to the text. Interactive infographics were also created to communicate stats and fun facts about the long history of the global Superhero industry.