RoadWarrior is a route-planning application for professional drivers. The company had changed ownership multiple times, which resulted in an inconsistent brand identity. The brand lacked cohesiveness, appeared outdated, and required a clear direction. RoadWarrior approached Incubeta to develop a comprehensive set of brand guidelines, which included defining their image, tone of voice, and interactive elements. The identity project's success extended in to a creative retainer with customized videos and display banners.